Google and Facebook act tough in Bill C-18 standoff because they are desperate
That is because both companies’, in response to legislation that forces them to pay media organizations, would be nothing short of self-sabotage and, as a result, are not to be taken seriously. Posturing from Meta and Google parent Alphabet shows desperation, not strength.
The recent share performance of these two companies is best read as a fleeting veil for their own mounting troubles, all while other governments are planning legislation akin toNot all bloated valuations are the same. Microsoft’s Bing, fresh off its partnership with OpenAI, is looking less these days like the butt of a joke and more like the cutting-edge option when compared with the slow and sluggish advertising brochure that Google’s main product offering has become in the past few years.
Both companies are very aware of all this, which is why if we take the tack of our Australian counterparts, who refused to budge on their own version of C-18 in 2021 under similar duress from the tech giants, the result would be the same – an agreement to pay a small fee for the content that has been a key reason they became multibillion-dollar companies.
To demonstrate their level of seriousness, both companies have begun to roll out comically Orwellian censorship beta tests to segments of Canada’s news-reading public. One such recipient was the CBC’s editor-in-chief, Brodie Fenlon, who was blocked from viewing the broadcaster’s own Instagram account. Mr. Fenlon was met with a statement from Meta announcing that owing to unforeseen laws passed in Canada, it simply could not let him view the network’s newsfeed.
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