Jason Logan: Another bad lie for RBC Canadian Open leaves future in the balance
last year’s RBC Canadian Open at Toronto’s St. George’s Golf and Country Club,As it had in 2016, the bank was set to extend its partnership with Golf Canada and thewith one year remaining on the deal. This was to be done on the Tuesday of Open week. Press releases and speeches were written, the tournament trophy was polished for its place on the dais and PGA Tour boss Jay Monahan was to be present.shocked all by announcing his departure for LIV Golf.
“Any title sponsor in our position would want to have more information than less,” explained Mary DePaoli, RBC’s executive vice-president and chief marketing officer.the creation of big-money designated eventsThis year, it not only precedes the U.S.
“The schedule is a very important factor,” said DePaoli. “The schedule touches player participation. Player participation drives fan engagement and ratings and the overall experience of our men’s national open. So schedule has always been important, will always be important. And look, if the schedule is workable, we can do the rest.”
Once again, RBC is at the table as a two-tournament title sponsor. But this time, it is there with those deals set to expire: Dec. 31 of this year, officially.
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