LONDON: Online fast-fashion retailer Shein must face the European Union's strictest level of digital regulations, the bloc said on Friday (Apr 26) as it added the company to its list of big platforms that need extra scrutiny.
A keyboard and a shopping cart are seen in front of a displayed Shein logo in this illustration picture taken Oct 13, 2020. LONDON: Online fast-fashion retailer Shein must face the European Union's strictest level of digital regulations, the bloc said on Friday as it added the company to its list of big platforms that need extra scrutiny.
Shein is a low-cost online retailer that was founded in China but is now based in Singapore. It reaches customers mainly through its app. It didn’t respond immediately to a request for comment. Because it has more than 45 million European users, Shein has to start obeying the most stringent requirements by August.
The EU already has 22 tech names including Facebook, TikTok, YouTube, Instagram, Amazon and Google Search on its list of the biggest online services that need the toughest tier of supervision since the DSA took effect last year.
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