It started out as a response to the lockdown crisis, but now online fitness classes are becoming one of many new normals.
For a moment there, many of us thought we were pioneers. Taking fitness classes online. Yoga training. Dance lessons. We were so cool. Until we realised we were part of a global trend, and merely making the best of a crisis situation.
In SA, a popular high-energy fitness event, That Fit Fun Fest, hosted its first online event with the help of a start-up called Flock Eventing Platform. Its last live event, in February, had attracted 220 people. The online event, available from anywhere in the world, saw more than 2,800 people join in.
The app allows That Fun Fit Fest to provide event information, live streaming feeds for fitness sessions, feedback forms and surveys, a live social feed, instructor profiles, photos and other forms of interactivity. “A few years ago, the idea of staging an event or conference online might have seemed absurd. But technology has improved, and our view on traditional events has changed as we realise the benefits of going virtual: super cost-effective, extending the reach of your audience, reducing carbon footprint, and including people who may not necessarily want to travel.”
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