One of the Honest Ed's signs is about to reappear in Toronto Toronto
was disassembled and removed from the bargain retailer's exterior, it looks like the famous Ed's branding is about to make its return to Bathurst and Bloor.An enormous 30-by-60-foot sign made up of nine steel panels was just one of several vestiges of the bargain brand removed in 2017 to make way for the store's demolition and the subsequent construction of the, a mixed-use development containing rental apartments, retail, and community/public spaces.
The most recent Honest Ed's sign-related news came when a cryptic signage application was filed in mid-April, revealing that one of the signs preserved by the developer will soon return to its original home at Bathurst and Bloor. A City of Toronto representative confirms to blogTO that, sadly, this isn't the enormous glittering sign set to reappear on Victoria Street, sharing images of a much smaller vertical marquee sign that formerly stood above the southwest edge of Honest Ed's Alley, a mid-block connection being reinstated into the new development.
Drawings indicate that the sign will be reinstalled at roughly the same position overlooking the alley as it stood for decades prior to the block's demolition. Its restored lightbulb marquee and neon tubes promise to add some after-dark ambiance to the open-air space.
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