Once Known as the Land of Hooters and ‘Magic Mike,’ Tampa Has Discovered Its Cool Factor

Tampa moves from grit to glitter.

The Gulf Coast city is no longer playing second fiddle to other waterfront markets in Florida, thanks to a new development spreeJuly 13, 2022 12:01 pm ET

Bryan Pascual loves his hometown of Tampa, Fla., visiting often from his current home in Puerto Rico. But the 41-year-old entrepreneur is the first to admit that for much of his life, Tampa was “an A-minus, if you will, or even a B-plus” city with a nondescript downtown and a down-market reputation. The Gulf Coast city has sparkling bays and white sand beaches within easy reach, but it didn’t have the five-star hotels, buzzy restaurants and hip downtown districts so crucial to a city’s cool factor. For many, Tampa was best known as the birthplace of Hooters—spawned in neighboring Clearwater—and as the backdrop for “Magic Mike,” the 2012 male-stripper movie shot in and around Tampa Bay’s tatty nightclubs and sports lounges.

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