Here, Matthew Bauer, president of the Madison Avenue BID, lays out the landscape of change on America's most famous luxury venue.
A handful of “anchor” locations, either recently opened or upcoming, are restoring, so to speak, the appeal of Madison, among them the Armani complex on Madison and 65th Street, the Sotheby’s headquarters on Madison and 75th Street, and a Valentino on Madison and 60th Street, as well as last year’s opening of the Hermès flagship on 63rd Street.
“The big points of interest for the future of the district is the sale of the former Whitney Museum of American Art to Sotheby’s for their global headquarters, which will be opening at 945 Madison Avenue. This really cements the neighborhood as one of the most significant places in the world to buy art,” said Matthew Bauer, president of the Madison Avenue BID.
In addition, “Bogner was a pop-up and decided to go permanent at 765 Madison,” opening later this year, Bauer said. Strolling up and down the avenue, there are still darkened spaces, but there are also several storefronts indicating luxury brands on their way. “You are seeing more stores open till 7, and with places like Plaza Athénée, the Robin Birley private club opening [after transformations] they all going to be evening traffic generators, though Madison Avenue does have this character of being residential with people living above the storefronts… If you are asking what is the biggest need, it’s still additional restaurants. It’s still a piece of the puzzle,” Bauer said.
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