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Malu Lambert reports that consumers are increasingly curious, with a focus on wellness and sustainability, and this corresponds to mindful drinking habits and a departure into the adventurous.
‘The whole sensory experience is fascinating to people – how the senses are the pathways to the mind and what that means for understanding wine better.’ Wine consumption, it has been widely reported, is in global decline. ‘It’s really the high volume, generic market that’s suffering,’ says Martin. ‘The younger generation wants to drink less as well as higher quality.’
Kock has delved deep into the dynamics of the off-consumption market. ‘It’s imperative to acknowledge the upward trajectory of the premium wine segment,’ she says. ‘Market data analysis reveals a compelling narrative of growth and diversity within this sector, which is indicative of a broader trend towards consumer discernment and quality.’
‘Michelle Erasmus, sommelier at La Colombe in Constantia, recently told me one should not order the same wine twice as more than 300 wines are launched daily! While it’s hard to stay away from your favourites, she does make good sense.’ ‘A beautifully broad task, non-alcoholic pairings are near infinite,’ enthuses Ridgard. He also notes guests are often surprised they have the option for a dedicated non-alcoholic pairing across their seven-course meal. ‘This should be an accessible option in any fine dining experience.
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