Putting olive oil in coffee is hardly a tradition in Italy, but that didn't stop Starbucks interim CEO Howard Schultz from launching a series of beverages that do just that in Milan, the city that inspired his coffee house empire.
A Starbucks sign advertises the company's Oleato coffee in one of their coffee shops in Milan, Italy, Monday, Feb. 27, 2023. Putting olive oil in coffee is hardly a tradition in Italy, but that didn't stop Starbucks founder and CEO Howard Schultz from launching a series of beverages doing just that in Milan, the city that inspired his coffee house empire.
"Did we need coffee with extra virgin olive oil and syrups? Maybe yes, maybe no," wrote the magazine's Michela Becchi. But the chance to promote Italian excellence is a valuable one, she added. , with a Lizzo performance for an invitation-only crowd at the company's Milan Roastery. The beverages will be rolled out in Southern California this spring and in Japan, the Middle East and Britain later this year.
Tourists who throng the Milan Roastery are enticed to give the drinks a try by placards around the store and a special menu insert advertising the five-drink assortment, which ranges from 5.50 euros to 14 euros for a martini version with vodka. “It’s like normal coffee, but with orange. It’s not strong,’’ noted the 26-year-old from Warsaw, Poland, who was traveling with a group of friends. They also ordered the Golden Foam Cold Brew along with a pair of ordinary cappuccinos.
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