Step aside children, it's time for the (millennial) adults to play 🎮 A new survey has revealed that it's no longer the younger generations who are the most enthusiastic video game players, but those aged between 27 and 42.
The old stereotype of all gamers being angst-ridden teens is no longer commonplace, but video games are still viewed as primarily being an interest for younger people, but a new study has proven that’s not really the case.
According to the new data it’s 27- to 42-year-olds – Millennials in other words – that spend the most time playing games every week, not Generation Z. Gen Z is playing more games than they did last year but apparently ‘older generations of players are spending more hours per weekAccording to the information collected from Fandom.com – which you’d think would skew younger anyway – 52% of surveyed Millennials said video games were their favourite hobby and that they spend over 22 hours a week playing games. By comparison, only 29% of tweens said the same.
That immediately explains why publishers keep bringing back so many old franchises but apparently millennials are even better customers than it sounds, as they’re 24% more likely to be ‘heavily influenced’ to buy games and brands associated with games than other ages. In other words, they like merch and they’re happy to spend money on it.
Gen Z may eventually catch up though, as while 45% of all gamers are spending more time playing than they did last year it was younger gamers that saw the most growth. Although all that seems to mean is that by the time they’re in their late twenties they’ll be just as keen as millennials are right now.
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