A South African startup is hoping to cash in on a growing global taste for canned wines as a lighter, more convenient alternative to bottles.
Canned wines are already on sale in the US, parts of Europe and elsewhere, but they are a novelty in South Africa, one of the world’s top 10 wine producers.
“The initial response has been overwhelming, it’s going really well, and in the next few weeks we will be available countrywide in Pick n Pay stores,” said co-owner Arnold Vlok. “We are very close to exporting to the US, where this market is well-established, and I think the European market is especially responsive to the benefits which we add to the product, which is no sulphur-added and vegan-friendly,” said Vlok, speaking in a cellar where the company’s wines ferment.
At the Wijn boutique wine bar in Paarl, which has started stocking the canned wine, customers seemed pleasantly surprised.
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