The first images of 'Blood and Honey,' in which a sinister, human-sized Pooh and Piglet hovered menacingly behind a young woman relaxing in a hot tub, quickly went viral last year.
Pooh's shocking reinvention — which hits US theatres next Wednesday and has already provoked death threats from enraged fans — could break box office records and test the limits of intellectual property law.
While Pooh, Piglet and Eeyore's family-friendly big-screen adventures have been licensed to Disney for decades, the copyright on the first Alan Milne books recently expired — and Mr Frake-Waterfield's tiny British indie studio pounced on the opportunity. It is already out in Mexico, where it has made nearly US$1 million in two weeks, and some industry analysts are tipping it to become one of the most profitable films of all time.He now believes it could achieve the highest"budget-to-box office ratio" since"Paranormal Activity," the US$15,000 film that launched a near US$1 billion franchise over a decade ago.
Trademarks guard the source of a work, preventing anyone else from making a product that could mislead consumers into thinking it came from the original author. They can be renewed indefinitely.
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