For years, Miguel and Carlos Cevallos made a living by drawing posters for neighborhood nightclubs, taco trucks and restaurants in Queens, painting in the businesses' basements or on their tables and attracting clients by word of mouth.
Octogenarian brothers from Ecuador, Carlos Cevallos, left, and Miguel Cevallos, together during a press meeting, Monday Aug. 29, 2022, in New York. For years the Cevallos brothers made a living drawing posters for nightclubs, taco trucks and restaurants, attracting clients by word of mouth, but an Instagram account changed a lot of that.
Recent commissions have come from a bagel shop in Manhattan's Little Italy neighborhood, a newsstand in Manhattan's West Village, an Oregon-based restaurant chain and a Los Angeles pop-up veggie burger shop. NYCgo, the city's official guide for tourists and New Yorkers, recently asked the brothers to draw Queens' iconic Unisphere, the giant metal globe built for the 1964 World's Fair.
Done with acrylic paints, the Cevallos brothers' playful, childlike posters have big letters and a nostalgic look. Miguel does the drawings and Carlos the coloring, together crafting about six posters per week.The family moved from Ecuador to Colombia to follow an uncle who was a Catholic priest and worked in Bogota. Used to drawing since they were kids, Carlos, Miguel and their oldest brother, Victor, opened an art studio and poster shop in Bogota's Chapinero neighborhood.
Eventually, Aviram Cohen, who builds and installs audiovisual art at museums, saw the brothers' posters in Queens and tracked them down to request one for his wife's new yoga studio. In 2018, he opened their Instagram account, @cevallos_bros, which became a lifeline for the brothers after the coronavirus pandemic hit.
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