The sportswear brand has faced accusations of alienating its audience over an advertising campaign featuring a nude Amaury Pierron.
linked to a boycott by conservatives over its work with Dylan Mulvaney, a trans influencer and activist who rose to prominence by documenting her first year of transition.
One post from Oakley on Thursday shows Pierron sitting naked on a mountain bike against a background of greenery. In another, on Tuesday, he appears sitting on a rock, wearing only a pair of the brand's sunglasses. In both cases, his genitalia are obscured. "What is wrong with these marketing people!" a commenter named Doug De Bruhl wrote."Looks like I need [a] new helmet and sunglasses now!"However, not all of those who saw the posts were opposed to them."Love it Oakley, pushing the boundaries," commenter Reuben Rasmussen wrote.
"Was going to send my favorite watch, Oakley minute machine, in for repair but just changed my mind. I'll just chunk [sic] it," Instagram user Stephen Braden wrote."Guess you missed the beating Bud Light just took."
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
A Bud Light backlash is not the biggest problem for Anheuser-Busch's parent companyAnheuser-Busch InBev, the parent company of Budweiser and Bud Light, reports first-quarter results on Thursday.
Read more »
Anheuser-Busch gives away free Bud Light to 'make amends' to distributors after Mulvaney controversy: ReportAnheuser-Busch has given away free cases of Bud Light to distributors as a way to make amends for the Dylan Mulvaney controversy, according to a report.
Read more »
Anheuser-Busch responds to Bud Light controversy: ‘One single can’ sent to one influencerThe brewing giant also said the can with a picture of transgender influencer Dylan Mulvaney is 'not a formal campaign or advertisement.'
Read more »
Bud Light is facing an 'unmitigated disaster' that is only getting worse, says Clay TravisOutKick founder Clay Travis comments on Bud Light's woes after widespread backlash over a transgender campaign prompted a dramatic drop in sales.
Read more »
Anheuser-Busch Gives Away FREE Bud Light to Distributors to “Make Amends”The maker of Bud Light is offering a free case of beer to its distributors, who say they have copped the wrath of customers angry over the brand’s partnership with transgender influencer Dylan Mulvaney.
Read more »
Bud Light gives sellers free case of beer after promo backlashBud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
Read more »