We've been backed into a corner by pandemic GPU pricing 💰 and the expensive RTX 40-series is the result.
$699 when retailers and AIBs were selling for far more than that initial price. And it certainly isn't going to take the risk of missing out on dollar dollar bills this time around, even if the bottom has fallen out of the crypto market and the supply chain has been more or less shored up.
But though there are no longer supply chain problems, crypto goliaths swallowing up hordes of GPUs, or nationwide lockdowns the green team will probably still sell out of its initial run of RTX 4090 cards; both from its own vaults and from the distribution centres of all its add-in board partners. Well,I probably wouldn't feel so gutted about the pricing of the new Ada Lovelace cards if they weren't the first RTX 40-series card out the door.
Jen-Hsun's talked about the burgeoning RTX 40-series as a set of cards that will"deliver the ultimate performance to enthusiasts," while the mainstream will still be served by the RTX 30-series surviving alongside it. It can therefore still cater for a broad cross-section of the GPU-buying public, even if this two-caste system means slumming it with last-gen silicon at the lower end.
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