NPR plans to cut about 100 employees — roughly 10 percent of its workforce — in one of the largest layoffs in the nonprofit news giant’s 53-year history.
The erosion of advertising dollars has affected other organizations, triggering layoffs at CNN, Gannett and Vox, among others this winter. The Washington Post has eliminated its Sunday magazine and its video game hub, Launcher, among cuts that led to about 30 layoffs among its some 1,000-member news staff. Major tech companies that rely on advertising, such as Google, Facebook and Amazon, have also announced thousands of layoffs.
He said details about which departments will face the sharpest cuts will be worked out by the week of March 20, through “conversations internally and bargaining with our unions.” As part of its current belt-tightening, NPR will also eliminate most vacant positions. It’s unclear whether any of its podcasts will be eliminated.
NPR is primarily reliant on three sources of funds: ad sponsorships, dues from its member stations, and federal dollars that typically amount to less than 2 percent of its operating budget.The organization has experienced previous financial downturns that have prompted programming cuts, layoffs and work furloughs. In 2008, amid a recession, NPR laid off 64 employees, about 7 percent of its staff. It subsequently recorded operating deficits in four of the next five years.
It has erased some of its red ink over the years by dipping into an endowment that was funded in part by a $200 million bequest from the estate of Joan Kroc, an heiress to the McDonald’s fast-food fortune. The endowment had a balance of $368.2 million at the end of its fiscal year in September 2021, the most recent in which data is available.
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