Workshops are being held in Scarborough, Skipton and Ripon this month to generate ideas.
Business owners in North Yorkshire are being asked to help shape a new strategy to promote tourism.
Workshops are being held in Scarborough, Skipton and Ripon to gather views from key organisations and enterprises. Feedback will be used to develop the county's first destination management plan, according to North Yorkshire Council.Loop Images / Contributor Tourism in North Yorkshire is worth £1.5bn a year, accounting for 11% of the county's overall economy, said the authority.
"The views of businesses and organisations involved in tourism will be key to developing the strategy and the future of the industry as a whole. "We have such a breadth of tourism businesses and attractions which we can be rightly proud of, but we want to ensure that the sector can grow and flourish in the future and help support the region's wider economy."
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