“Not only has people’s cooking changed, but I know people that have never cooked before who are cooking now.” — Vivian Howard
Fans of Vivian Howard, the James Beard, Peabody, Daytime Emmy award-winning chef, restaurateur, and television star, might be surprised to learn that she never actually wanted to work in restaurants growing up. She wanted to write.
It was the one chapter out of the entire book that truly excited her, but, “In this simple cookbook, [those recipes] didn’t make sense.” Howard’s brutal honesty is what makes her books, and arguably her television shows, so appealing. She doesn’t fit the mold of celebrity chef; she’s not surrounded by a coterie of gatekeepers intent on maintaining a carefully crafted image for public consumption.
The book was also perfectly timed, maybe scarily so, for the type of cooking folks across the country found themselves relying on as the pandemic spread across the world and shut down America’s restaurants. “I want people to think about recipes differently,” she says. “I hope that this book gives people confidence in their ability to put things together, and know that you don’t necessarily have to follow every single [step] to the letter in order for it to taste good.”
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