Through Oct. 5, anglers are encouraged to use fishbrainapp to record trash in Pa.'s waterways. Simply create a post, photograph the litter, tag the location, and include trashoftheday. The data will help ABeautifulPA's cleanup efforts.
Through a collaboration with Fishbrain — a free mobile social network and social commerce platform for fishing enthusiasts — the state affiliate of Keep America Beautiful aims to promote waterway stewardship, raise awareness about litter and prompt more participation in its Pennsylvania Waterway Steward Program.
It's a partnership that makes sense as Fishbrain and Keep Pennsylvania Beautiful have a mutual interest in clean waterways and shared stakeholders, said Shannon Reiter, the nonprofit's president. Fishbrain CEO Johan Attby expressed a similar sentiment in a press release, noting its users"have a real respect for the natural world."
Figures provided by spokesman Cavan Williams show many local anglers already enjoy Fishbrain's platform, where users have logged more than 12,550 catches for largemouth bass, 4,025 catches for smallmouth bass and catches for a host of other fish species in the Scranton area.
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