The brand revamp signals a focus on networks and industrial digitalisation, says chief executive. Read more at straitstimes.com.
BARCELONA – Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones – a business it left almost a decade ago.
The brand revamp, announced on Sunday, comes alongside a set of new strategic pillars intended to enable faster growth as the world increasingly adopts fifth-generation mobile technologies. “We want to launch a new brand that is focusing very much on the networks and industrial digitalisation, which is a completely different thing from the legacy mobile phones,” he said.
Mr Lundmark also said Nokia will focus on adding market share in the company’s business serving wireless service providers with network equipment.
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