Daniel Craig's final James Bond movie became the lowest-grossing domestic earner to still pass $700 million worldwide.
. By the time it’s done, the non-Chinese overseas cume may well be aboveis a relatively massive Covid-era theatrical success.
As for “why,” the franchise remains incredibly popular in the United Kingdom, partially because it remains a defining piece of pop culture fantasy which positions England remaining among the absolute world leaders and key global movers-and-shakers, while also offering an economic fantasy whereby a regular person can rise to the ranks of top secret agent and relish the finer things . The latest James Bond film is already the fourth-biggest UK release ever, behind .
As China becomes even less reliable even for globally successful Hollywood releases, thanks to changing tastes and increased competition from local tentpoles, Hollywood franchises that can soar without China are exceptionally valuable.remains the only game in town for moviegoers who want big blockbusters which aren’t superhero movies or sci-fi fantasies, an advantage it will maintain for a while unless Matthew Vaughn’s surprises over Christmas.
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