Today, WWD is counting down the top fashion news stories of 2022, starting with the influence of TV on trends. Follow along for the full list!
curate black-and-white “Wednesday”-inspired hauls from Shein, engage in Enid Sinclair cosplay and more.
“It’s a different kind of audience participation and since those other projects, a lot has happened. Social media wasn’t such an epic thing that it is today. The accessibility is so much greater and the ability to communicate and get excited about a look. It’s also international, so it’s very exciting.”
The second season of “The White Lotus” was a score for Dolce & Gabbana, beloved by the character Tanya McQuoid, and in a genius cross-promotion, worn by actress Jennifer Coolidge at the show’s premiere, together garnering $800,000 in media impact value, according to Launchmetrics. Tanya’s pink Valentino bag, featured in multiple scenes in the show, garnered the brand $335,000 in media impact value.
Part of the resonance of many streaming shows is that they hold a mirror up to the social media landscape of fashion creativity.
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