Nissan overestimated how many 2023 Rogues it could sell and is offering dealer incentives to shift around 24,000 old models
Nissan cannot seem to shift Rogues fast enough, with 2023 models still clogging up dealer lots nearly a quarter of the way into 2024. And now that 2024 model year Rogues have begun delivery, Nissan is going old-school in its tactics as it tries to shift a backlog that could amount to as many as 24,000 unsold '23 MY models. Good Ol' Incentives A memo sent to Nissan dealers last week offers an incentive of $1,000 for each 2023 Rogue sold.
Despite the oversupply, Rogues accounted for a third of the brand's total volume last year, with a 46 percent increase in numbers from 2022. A separate Nissan spokesperson confirmed that the company does not intend to make such bonus programs a regular occurrence. Although Nissan may not be looking at making such an incentive scheme a long-term fixture, some dealers have their doubts over whether it won't be extended beyond the end of March.
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