The rising star of London’s avant-garde will bring his romantic, non-binary lens to the French heritage house.
Romanticism dovetails with Nina Ricci’s heritage: established in Paris in 1932, it became known for its feminine, form-fitting gowns that resembled lingerie. Spanish perfume and cosmetics giant Puig bought the brand in 1998.
Reed will work closely with new general director for both fashion and fragrances Edwin Bodson, who joined Nina Ricci earlier this year to replace Charlotte Tasset, now CEO at French womenswear brand Maje. Bodson was formerly chief commercial director at JW Anderson, and his career includes stints as managing director of Alexa Chung and head of atelier at Haider Ackermann, according to his LinkedIn profile.
: “He has a bold sense of unputdownable optimism, which he attributes to his American upbringing. It shows in the scale of his ambition to make clothes which aspire to haute couture, or at least, the look of it.” “Bold, daring, explosive: Harris will bring up new perspectives on the archives and life-long craftsmanship of the house,” the statement from Nina Ricci reads.
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