Nikon is taking a stand against AI.
Even though AI can now generate photorealistic images with just a simple text prompt, Nikon wants to remind everyone that the real world is full of incredible scenes that are best captured with a camera rather than imagined with AI.
“This obsession with the artificial is making us forget that our world is full of amazing natural places that are often stranger than fiction. Each of the photos in the ad campaign is accompanied by a humorous sentence showing the bizarre type of prompt it might take to get an AI image generator to produce something similar.
“Millions of people around the world are generating surreal images just by entering a few keywords on a website, which is directly affecting photographers, especially in places with fewer resources,”. “In Latin America, for example, editorial and advertising photographers are called increasingly less by brands, and they are slowly losing space, work, and profits.”
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