Nike unveils 14 national kits ahead of this year’s Women’s World Cup Globe_Sports
Olympic gymnast Simone Biles, champion fencer Ibtihaj Muhammad and two-time Grand Slam winner Li Na also attended.“We’re seeing incredible momentum in women’s sports right now,” Nike official Amy Montagne told Reuters ahead of the launch. “We see this as the next chapter to support, celebrate and elevate female athletes.”
In the second quarter of the 2019 financial year, women’s footwear and apparel alone counted for nearly a quarter of Nike’s total revenue and it has said the women’s footwear and apparel market is now 1.5 times bigger than that for men. Nike’s announcement of a partnership with UEFA comes three months after Visa signed a seven-year deal with European soccer’s governing body to sponsor the women’s game at all levels.
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