Nike Stocks Surging Following Colin Kaepernick Betsy Ross Flag Controversy

Nike stocks surging following Colin Kaepernick Betsy Ross Flag shoe controversy.

and the Betsy Ross Flag Shoe is having another effect ... enhancing the brand's appeal to investors.

Nike shares are surging in the wake of the company's decision to recall its special Betsy Ross Flag Air Max 1 USA sneakers after Kaepernick complained the 13-star flag design was offensive because it's been co-opted by several white nationalist groups. on the sneakers following Kaepernick's objections earlier this week, Nike shares have seen a 2 percent increase since Tuesday, adding nearly $3 BILLION to the shoe giant's market value.

Friday afternoon, trading Nike shares were up slightly to $86.62 and the company's market value is now $136.38 billion.

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