Nike has launched a virtual play place on Roblox's online game platform that lets players dress their digital avatars in Nike sneakers, hats or backpacks
Company earlier filed trademark applications indicating it wanted to sell digital versions of its sneakers, clothing and other goods
Everyone is blabbing about the metaverse. But what does this future digital world look like? WSJ’s Joanna Stern checked into a hotel and strapped on a VR headset for the day. She went to work meetings, hung out with new avatar friends and attended virtual shows. Photo illustration: Tammy Lian/The Wall Street Journal
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