Employees don't want Nike to move its subsidized, on-site daycare program off-site, even if that will make it available to more workers.
Chief Executive Officer of Nike, Inc, Mark Parker speaks during the Nike Innovation For Everybody Unveiling at Skylight at Moynihan Station on March 16, 2016 in New York City.
Now Nike’s planning to close the NCDP and replace it with an off-campus facility run by a partner, Endeavor Schools. Prices will remain competitive. Nike will retain oversight. The location is yet to be determined, but the company promises it won’t be more than a 10-minute drive. Oh, and those kids on the waiting list? The new facility will have space for almost all of them.
Nike says it’s responding to employees who have over the years asked the company to accommodate more kids and families. In the weeks since the company announced the change, the waiting list has grown by 250 names. Over the past 20 years, the cost of daycare in the U.S. has doubled — for those lucky enough to find any at all. There aren’t enough slots to meet the demand, and parents can wait months for an opening.
Nike says the change is part of a redoubled commitment to women’s empowerment in general and female employees in particular.
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