The rebranding draws from the lotus flower, symbolising resilience and innovation, the company says.
CEO Yashmita Bhana highlights the shift to digital entrepreneurship with global reach.Nihka aims to maintain global tech leadership, emphasising ethics and strategic realignment.
Reflecting on this transformative journey, Yashmita Bhana, founder and CEO of Nihka Technology Group, comments: "Our rebranding signifies our evolution into an entrepreneurial, digitally driven force in the tech industry, equipped with a profound understanding of African markets and global scalability. We're not just rebranding; we're reshaping what it means to be a leader in ICT solutions.
The rebranding initiative encompasses a multifaceted approach, featuring a dynamic visual identity characterised by the Arcade Gamer font and a digitised lotus flower. This aesthetic overhaul mirrors Nihka's forward-thinking ethos and serves as a visual testament to its enduring commitment to growth and evolution.