Nick Holmstén wants to reinvent the superstar rollout and revitalize Times Square with his new startup, the former Spotify executive tells Billboard.
wants to reinvent the superstar rollout and revitalize Times Square with his new startup, the former Spotify executive tellsin November 2020, he unveiled a “multi-billion-dollar development with a street-facing stage and retail space in Times Square,” in partnership with Fortress Investment Group called TSX Entertainment with plans to open in 2022.
“If you’re thinking about releasing anything in pop culture — I’m not just talking about music — if you want to cut through, you really need to think about how do I make that moment the biggest ever?” Holmstén says, describing his thought process behind launching TSX Entertainment. “How do we create the biggest megaphone ever? We do it at the most trafficked corner in the universe that everybody knows, Time Square is one of a kind,” Holmstén says.
Building on that ideal, TSX Entertainment has brought on several high-profile artists and managers as part of an investment round — terms of which it has not disclosed — including The Weeknd and his manager Wassim “Sal” Slaiby, Chris Zarou, the founder of Visionary Group and Logic’s manager, and Austin Rosen, Post Malone’s co-manager. Goldman Sachs will lead the next strategic round of funding for TSX Entertainment.
TSX Entertainment will offer artists and others — Holmstén is interested in hosting TV and film premiers as well as eSports events — the ability to effectively take over the first 10 floors of the building and customize the experience for their fans.
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