Niche skincare is no longer the beauty world’s best-kept secret

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Niche skincare is no longer the beauty world’s best-kept secret
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Indie skincare brands are giving established beauty brands a run for their money. Read more at straitstimes.com.

SINGAPORE – Every morning and night, fitness instructor Bryan Wong slaps on skincare products from brands most people have never heard of, such as Beauty of Joseon, Youth To The People and Dear, Klairs.

The 36-year-old made the switch from more prominent, established beauty lines three years ago and now swears by these niche brands because he thinks they are a lot more effective compared with the products he has used in the past.Get exclusive reports and insights with more than 500 subscriber-only articles every month

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