Bidvest Life CEO, Lulu Rasebotsa, likes visiting local townships to understand people's real needs and preoccupations.
When people ask her where she is on her journey as the CEO of Bidvest Life, her response is"heavily expectant". Lulu Rasebotsa has been at the helm of the former FMI Insurance, now Bidvest Life, for nine months.
She spent the first seven months as the CEO looking at how she could change the image and approach of FMI, a relatively unknown Durban-based insurer. She does not think being a niche player, as many regarded FMI, is a good thing. She also thinks it's not sustainable for any company to operate in South Africa and not target the mass market. And as an insurer focused primarily on income protection insurance, that's how FMI was for the most part.
The insurer rebranded in March, changing its name to Bidvest Life. Bidvest has been its parent company since it bought FMI Insurance in 2016. But the insurer didn't use the relatively known Bidvest name until now.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
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