The NFL is banking on international markets for growth as it plays its first ever game in Brazil.
The NFL is playing its first ever game in South America on Friday as the Green Bay Packers take on the Philadelphia Eagles.
"The reality is, when we bring our brand of our regular season games here, it creates a whole new environment," Goodell said."It creates a spark and everything seems to really take off after that point in time," he added.Goodell said it has been a learning process playing games abroad, as the league sees how players handle long flights and different time zones.
The league had two sponsorship deals in Germany before it played games there starting in 2022. Today, the NFL has 15 agreements.This program, currently in its third year, gives teams marketing rights in other countries. This season, 25 franchises are participating in the program across 19 international markets.
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