Nextdoor CEO Sarah Friar spoke to TIME about the company's depressed share price, its international expansion strategy, and persistent gender bias in America
Why won’t your revenue growth spurt come to a screeching halt if the economy sours in 2023?
We’re now doing a bit more work around the platform’s commercial intent. We would like to help businesses figure out better ways to engage their community so it doesn’t feel like you’re trying to sell me something all the time. Someone posting ‘$10 off the next window cleaning’ five times a day, for example, can be toxic if it feels really spammy.We would love to see the industry do more of what we’re doing.
We have to be in more than just 11 countries. Our goal is to be a worldwide player though I’m not prepared to put a date on it. Making the platform more global is a great way to continue to show growth. Awareness is the limit right now. Some businesses don’t yet know that Nextdoor is for business. We need to help them understand that we might be their perfect way to advertise—and make it seamless to get more customers. They want to understand performance. Our new ad platform, for example, gives them a dashboard so they can actually see the performance.
More CEOs are being asked to think much more broadly about stakeholder value partly because you’re seeing trust go down in government, the media, and other elements. With my life, I want to work on things that can have a societal impact and not just be in business for cold, hard dollars. I grew up knowing that a small group of people is the only thing that ever has changed the world.
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