Argility enables next-generation predictive analytics for retailers, with emphasis on price optimisation, demand forecasting and customer behaviour insights, says Matthew Chittenden, Google Cloud growth lead at Argility Technology Group.
Next-generation retail analytics offerings transform SA retailersLeading South African retailers are harnessing next-generation predictive analytics to transform price optimisation, demand forecasting and operations across their value chains.
“Traditionally, retailers depended on historical data for forecasting, but this did not allow them to move and adapt fast enough. Then we moved into predictive analysis, and now we are going into what we call hyper-accurate AI predictive models,” he says. “These work on third-party data sets – or publicly available data – as well as first-party data, which is unique to the business, and new AI-driven predictive models bring all these retail dynamics into something far more advanced.
Chittenden says retail clients who have harnessed this technology are seeing strong growth as a result. “It gives them precision, AI-driven models to gain the price optimisation advantage, optimise stock turnaround and improve store planning and promotions to increase sales,” he says. “Google's whole strategy is around AI first – for example, with Gemini AI baked into products like Google Workspace and Google Meet. Google is the head of the pack when it comes to deep learning algorithms and modelling. We always say, choose the right cloud for the right business case or for the right fit, and Google, unanimously, is the right cloud for data and AI,” he says.
Argility Technology Group Matthew Chittenden Google Cloud Next-Generation Predictive Analytics Smollan Digicloud
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Argility appointment to boost Google Cloud, Workspace leadership ambitionsMatthew Chittenden, Google Cloud growth lead, brings over 20 years’ experience in working within the Google ecosystem to the role.
Read more »
Cradock Four inquiry: Lawyers, court representatives to visit Matthew Goniwe’s homeThe inquiry was reopened in the court on Monday, with Judge Thami Beshe ruling that proceedings should continue despite hurdles in the legal representation of a former general in the defence force Joffel van de Westhuizen.
Read more »
The Responsible AI Institute Appoints Matthew Martin as Global AdvisorAfrica's Technology News Leader
Read more »
Mzansi Reacts to Photo of Matthew Booth and His Girlfriend, Bongani Mthombeni: 'They Look Happy'Lovebirds Bongani Mthombeni and her partner Matthew Booth were loved up in a viral photo. The couple had tongues wagging, with people saying they looked happy.
Read more »
“Proof That Cheaters Always Win” : Matthew Booth and Bongani Mthombeni’s Photo Divides South AfricaMatthew Booth and his girlfriend Bongani Mthombeni’s photo sparked mixed reactions online, reigniting controversy around their relationship and dividing fans.
Read more »
Ramaphosa urges employers to give BEEI youths their ‘next opportunity’President Cyril Ramaphosa urged employers to give young people their “next opportunity, mentor their enthusiasm and foster their potential.”
Read more »