Leading South African retailers are harnessing next-generation predictive analytics to transform price optimisation, demand forecasting and operations.
retailers are harnessing next-generation predictive analytics to transform price optimisation, demand forecasting and operations across their value chains.
Retailers depended on historical data for forecasting, but this did not allow them to move and adapt fast enough One of its most transformative initiatives involves delivering analytics as a service using cutting-edge tools like Google Cloud’s Temporal Fusion Transformer. This ground-breaking technology allows retailers to move beyond basic forecasting towards hyper-accurate, AI-driven predictive models that factor in multiple time series, external variables and complex retail dynamics.Chittenden says retail clients who have harnessed this technology are seeing strong growth as a result.
“We can tie that all together with Google Workspace, to enhance collaboration and the speed with which decisions are made. On top of that, retail employees don’t walk around with notebooks or laptops anymore – they use Chromebooks with Chrome Enterprise, giving them secure access to all their applications and networks at 30% of the cost of a normal laptop.ecosystem. Chittenden says Argility’s analytics-as-a-service offering is built on Google because of Google’s leadership in the field of AI.
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