.Newzroom405 launches on DStv and hopes to be 'a strong alternative' in the local TV news sphere
Newzroom Afrika unveiled its new set inside its studio in Linden, Johannesburg on Thursday evening with an L-shaped, red desk and a video wall on the right-hand side.
The NewzAtPrime co-anchor Cathy Mohlahlana who anchored during prime time on eNCA before she was moved back to an afternoon slot and then left, had an on-screen TV reunion with another former eNCA star, Karyn Maughan. Mohlahlana and Maughan are two of several other former eNCA staffers who have made the jump to Newzroom Afrika.
The launch broadcast – unlike the one of ANN7 which was overshadowed by bloopers and mistakes that instantly went viral – went off without noticeable glitches or technical errors, with Cathy Mohlahlana and her co-anchor and sports editor Marc Lewis, formerly involved with the SABC, whom both did great. The first news bulletin followed a surprisingly traditional TV news approach, pace and presentation style.
Newzroom Afrika didn't release a schedule to the media, but its next big programming launch will be its weekday morning show, Breaking Dawn, that will kick off on Friday morning with presenters Sizwe Dhlomo, Carmen Reddy and Gugu Mhlungu and will revolve around"topical issues with informal banter and analysis".
Newzroom Afrika during its first bulletin announced that it would be covering South Africa's general elections set for 8 March. It applied for and managed to secure its own branded media berth at the Independent Electoral Commission's operations centre in Pretoria-West from where it will be able to broadcast from, similar to the other TV news channels.
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