Newsdeck: ‘Avengers: Endgame’ Sets Box-Office Record at $1.2 Billion By Bloomberg
“Avengers: Endgame” earned $350 million alone in the U.S. and Canada, blowing through the $258 million mark held by the superhero team’s own gloved hands with last year’s “Infinity War.” Walt Disney Co. now boasts the top four spots for opening weekends in the U.S. and Canada, rounded out by “The Last Jedi” and “The Force Awakens” from the Star Wars franchise, according to researcher Comscore Inc.
First film to exceed $1 billion in its opening, a level reached in five days. A domestic record of $156.7 million on its first day, including Thursday night previews, beating the previous mark of $119 million held by “The Force Awakens” in 2015. Highest all-time box office for any Saturday or Sunday as well. Shown on 4,662 screens in the U.S. and Canada, the most ever.
“We are floored and amazed by the response from all the moviegoers and fans around the world,” said Cathleen Taff, the president of distribution for Walt Disney Pictures, said in an interview. Families comprised just 18 percent of the audience, a figure that may rise after the initial crush of the testosterone crowd who lined up for tickets for days. Taff expects more families and younger viewers to turn up to future screenings as the film plays on. “It’s going to play for quite a while.”
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