NewJeans, BTS, IVE & more land at the top of K-Pop idol group brand value rankings for this month

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NewJeans, BTS, IVE & more land at the top of K-Pop idol group brand value rankings for this month
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The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop idol groups from the past month, based on big data analysis…

has revealed brand value rankings of K-Pop idol groups from the past month, based on big data analysis.

From July 15 through August 15, the Institute analyzed big data of currently promoting male and female K-Pop idol groups in areas including consumer participation, media activity, communication, community activity, etc. 10,001,027 brand points, knocking down to second place with 6,497,937 points. IVE also rose to third place this month, earning a total of 4,895,215 points. Seventeen, ZEROBASEONE, BLACKPINK, NCT, LE SSERAFIM, I-DLE, EXO, INFINITE, ITZY, Oh My Girl, The Boyz, MONSTA X, Stray Kids, SHINee, Girls' Generation, TWICE, MAMAMOO, aespa, BTOB, NMIXX, Red Velvet, 2PM, Super Junior, Apink, ENHYPEN, ASTR

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