New Yorkers embrace the sober craft cocktail movement, spending a similar amount of money on booze-free drinks via danfastenberg
NEW YORK - John deBary has spent more than a decade working in New York’s cocktail scene, helping to spearhead the craft cocktail movement as a bartender at PDT and then as beverage director with the Momofuku Restaurant Group.
In 2019, his company Proteau launched ‘Ludlow Red’, which it describes as a botanical aperitif blending ingredients such as blackberry, fig vinegar, and licorice. Dozens of non-alcoholic spirits have entered the beverage market in recent months, according to manufacturer Seedlip.“I think we’re at the beginning of this sort of paradigm shift of how we socialize, what we eat and drink and becoming a bit healthier,” Branson said at a drinks event hosted by Seedlip at Manhattan’s Orchard Townhouse.
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