Meet the finalists of Alpha’s Nordic fashion prize.
The importance of supporting emerging talent grows in inverse proportion to the increasing consolidation of the fashion industry. New voices, and diverse ones, that speak in the voice of an emerging generation, must be heard. One organization providing such assistance in the Nordics is Alpha, based in Copenhagen, which was developed from a non-profit initiative called Designer’s Nest.
“I think what is unique about Alpha,” she continued, is that every year we see two strands of work represented. We have the wearable ready-to-wear. And then there is the more experimental shape-shifting fashion, which perhaps speaks to a more artistic practice and museum context.
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