LOS ANGELES — Lou Harris fears little when he spends long days surfing — except maybe long-lasting harm if he were not to wear sunscreen.
If he doesn’t protect himself from the sun, Harris, founder of the Black Surfing Association/East Coast based in Rockaway, New York, says he will burn on his nose, lips and chin.
After a long, rainy winter in Arizona and California, summer is coming up fast. But not all of those who venture outdoors may view their chances of incurring sun damage the same. In particular, 61% of Black people and 23% of Latinos said they never wear sunscreen, Consumer Reports found in a 2020 survey.
Those with dark skin are more likely to risk advanced stages of skin cancer, making it potentially more deadly, the American Academy of Dermatology reports. Also, too much sun exposure is one of the factors that can lead to developing patches of darker skin, called hyperpigmentation, according to the Cleveland Clinic.
Market research firm Mintel, which monitors the $1.8 billion sun protection market, found 84% of Black sunscreen users said there aren’t enough choices on the market for their particular skin tones. Some of the new products were developed by entrepreneurs who themselves are people of color and could sense what the market needed.
Sunscreens should be inclusive, she said, and part of that is changing the narrative. “Within the Black community, SPF is often overlooked as we feel that due to our melanin-rich skin, the sun will not harm us,” overlooking the fact that the sun is still delivering dangerous, damaging UV rays, Morris added.
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