Manufacturer moves into electric mobility and away from mainstream car making as Cupra's prominence increases
“There are no problems with the government,” he said on the decision to move away from Seat, adding that Spanish customers had also responded well to Cupra.said the wheels had been set in motion for Cupra to take Seat's role long ago. He said it had always been a long-term brand, but Cupra's success had cemented the thinking that this was the right thing to do.
There had been debate about trying to reinvigorate Seat, he said, but the brand had a history of making losses and ultimately Cupra’s greater earning potential cemented the decision.. “I’ve seen lots of new names come up and go, but this was a good decision. Cupra is bigger than
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