A report in The Wall Street Journal claims that Apple and Facebook considered selling a subscription ad-free version of Facebook in the App Store.
Apple and Facebook were BFFs at one time. Well, that might be exaggerating a little. But according to a fresh report in
One possibility discussed was a special ad-free version of Facebook that would be offered to iOS users via the App Store. Since this would be a subscription service, Facebook would collect revenue and Apple would get its usual 15%-30% cut. But when you are dealing with two money-focused firms like Apple and Facebook, negotiations over who gets to collect every extra penny becomes intense.Thereport claims that both firms fought over whether Apple should get a cut from so-called boosted posts.
Whatever camaraderie Apple and Facebook had was all gone when the iPhone maker announced its App Tracking Transparency feature IN 2020. This would allow iPhone and iPad users to avoid getting tracked by apps and websites for the purpose of being served targeted ads for products that they had looked up online.