The South African fruit industry is excited about a new apple variety, Ruby Mathilda, that has joined the Pink Lady brand family.
Known for its appealing blushed pink hue and balanced flavor, Ruby Mathilda is already making waves as a promising addition to local apple orchards, with growers optimistic about its market potential.
The success of Ruby Mathilda comes at a time when South Africa’s growers are actively building strong brands across various fruit sectors. Similarly, the local citrus industry has found global recognition with the ClemenGold mandarin brand, and other citrus varieties are now following suit with similar branding efforts.In related news, a major food distributor has sought a South African partner to trial Southern Hemisphere-production of a special Japanese-bred apple.
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