South Africa’s second-largest petroleum network, Astron Energy, is rapidly rebranding Caltex service stations nationwide.
Since then, it has been operating the Caltex brand through a license agreement with Chevron, which is set to expire in 2024.
Astron Energy said it was confident there would be little resistance to replacing the Caltex brand, the second largest fuel brand in South Africa behind Engen. “We have received a huge amount of interest from the public and potential investors and retailers who see potential in something fresh in market,” the company said.
FreshStop is part of the Food Lover’s Market group of companies and has been operating forecourt retail at Caltex stations in South Africa for 15 years. Pullinger said the new Astron Energy petrol stations appearing across South Africa continue to attract the attention of the consumer public, investors, and retailers.
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