Have you ever heard of Temu?
Temu, pronounced “tee-moo,” is a Boston-based online retailer that shares the same owner at Chinese social commerce giant Pinduoduo. The app soared to the top of the charts after a 30-second Super Bowl commercial featuring the tagline, “Shop Like a Billionaire.”
The app runs an online store for a variety of products ranging from home goods to electronics to appliances. “Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer,” a Temu spokesperson said toThe app was launched last year by PDD and, since September, it’s been downloaded 24 million times, racking up more than 11 million monthly active users.
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