Lindsay Barenz, hired in January as the new Oakland Roots Soccer Club president, says she looks forward to growing the Roots’ strong brand and potentially adding a women’s team to the c…
After making its debut in 2019, the Oakland Roots Sports Club has quickly built a strong fan base that shows up in full force for the professional soccer team’s games to soak in the festive atmosphere, cool merchandise and community spirit.
To steer it going forward, the team last month announced it has hired Lindsay Barenz as its new president. Barenz previously was president of business operations for the Washington Spirit, and before that vice president of business development for the National Women’s Soccer League. Q: You’ve held a diverse array of jobs across different industries; can you describe your path to being a sports executive?I started in sports with Real Salt Lake about three years ago. Before that, I had a diverse career working in law as a mergers and acquisitions attorney. I worked in the Obama administration, in digital entrepreneurship and activism as a union organizer.