There’s a new player in town. Madrid-based Mainbridge Capital Ventures (MCV) has launched an entertainment and media division to which it will initially allocate up to $35 million towards investmen…
has launched an entertainment and media division to which it will initially allocate up to $35 million towards investments in IP and audiovisual content creation.has been appointed to spearhead the studio’s investment strategy as senior advisor.
Mainbridge Entertainment & Media will manage the label Mainbridge Int’l Studios, which already has some projects in the pipeline. MVC is “defining the total capital allocated to content, which will increase gradually, according to the demands of profitability and risk control of its current investors,” it announced.
“English language content has a higher tariff than equivalent non-English language content,” said Maria Rua Aguete, Senior Director, Media and Entertainment at London-based analysis firm, Omdia. “There are many companies who are willing to invest in production and also buy finished content but it’s a highly competitive market that demands higher production quality to compete, with associated higher costs,” she added. “U.S. production costs tend to be the highest, with the U.K.
Mainbridge invested in the game’s development phase with more than €5 million, said Mindiff founder Alberto Yarte who added that another round of financing was also carried out with blockchain technology through the game’s cryptocurrency and NFTs.
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